Expanding Horizons: SHL HPE Innovation Visits the USA to Strengthen Customer Partnerships

From 10th to 25th September 2025, Mr. Nickson Soon, Co-owner and Business Development Manager of SHL HPE Innovation Sdn Bhd, is embarking on a business trip to the United States. The focus of this trip is clear: to connect with existing customers, deepen business relationships, and expand SHL’s customer base in key industries such as photonics, medical devices, aerospace, and advanced electronics.

Why the USA?

The United States is home to some of the most advanced photonics and medical device companies in the world. Many of these firms rely on precision CNC machining for critical components, and SHL is well-positioned to serve as a reliable outsourcing partner from Southeast Asia.

Why SHL HPE Innovation?

Located in Penang, Malaysia, SHL benefits from being at the heart of one of the world’s most dynamic electronics and manufacturing ecosystems. Over the past 30 years, Penang has built a reputation for its skilled workforce, supply chain strength, and globally connected logistics infrastructure.

At SHL, we offer:

• High-precision CNC machining with tight tolerances.

• ISO 9001:2015 and ISO 13485:2016 certification, ensuring world-class quality standards.

• Integrated processes including surface treatments, machining, grinding, and assembly.

• A competitive cost base while maintaining high quality and fast lead times.

Building Bridges with Customers

This U.S. trip reflects SHL’s long-term vision: to not only provide parts, but to be a strategic supply chain partner for companies seeking reliable, cost-effective, and high-quality machining solutions. Meeting customers in person strengthens trust, facilitates technical discussions, and creates opportunities for collaboration on future projects.

Looking Ahead

With growing capacity and a dedicated team, SHL HPE Innovation is ready to support increased export demand and provide solutions that add value to our customers’ manufacturing operations worldwide.

If you are in the U.S. and would like to connect with Mr. Nickson Soon during his visit, feel free to reach out via nickson@shl-innovation.com or learn more about our services at www.shl-innovation.com.